In Review Ref: CK-2026-2406F0

🏢 Cashify Limited 📁 E-Commerce (Online Shopping) 📦 Exchange Pixel 10 pro

Original Order & Valuation Quote: On September 18, 2026, an exchange order (Order ID: MPMPB21711386) was placed for a Google Pixel 10 Pro under the Cashify Pixel Upgrade Program with an agreed device trade-in quote. Repeated Delays & Canned Responses: From September 20, 2026, through September 26, 2026, multiple requests were sent to schedule the pickup. Cashify support representatives repeatedly sent generic template replies requesting an additional 24 hours without taking action or assigning a pickup agent. Refusal of Alternative Resolutions: On September 25, 2026, Cashify refused a request to allow direct store drop-off while honoring the app's valuation quote. Cashify also refused to provide contact details or direct escalation to their management team. Evidence of Unfair Trade Practice: On September 26, 2026, a new order (Service No: MPMTA21845036) was placed for the same device to test whether genuine operational delays existed. A pickup agent was immediately assigned to the new order, but the trade-in quote offered was lower than the quote under original Order MPMPB21711386. This confirms that Cashify intentionally delayed the original pickup to avoid honoring the higher valuation quote under the upgrade program. Statutory Violations: Deficiency of Service (Section 2(11)): Willful failure to perform the device pickup service as per agreed terms, causing delay relative to bank EMI obligations. Unfair Trade Practice (Section 2(47)): Misleading delay tactics designed to force the consumer into accepting a lower valuation quote. Relief Requested Complete the device pickup for original Order ID MPMPB21711386 immediately, fully honoring the original valuation quote and upgrade benefits. Appropriate compensation for financial hardship, inconvenience, and time spent pursuing resolution over multiple days.

Prior Contact with Brand: Yes - response was unsatisfactory

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